Infinity Electrics are a team of experienced and reliable Electrical Contractors who operate primarily in the Berkshire area. They are trusted experts in the field and provide a wide variety of electrical services.
Catering for both home and business requirements, and being a start up company, Infinity needed a brand identity with wide appeal that conveyed a feeling of confidence and trust while staying away from the usual clichéd visual imagery used in their market sector.
For the final logo a custom typeset was designed to show speed and resilience with a navy blue colour to appeal to more corporate businesses and to add a feeling of trust and versatility. Staying away from the usual electrical symbolism, a red infinity symbol was used to show energy and flow while also playing to the infinity namesake.
We also designed bespoke stationary for Infinity Electrics with a corporate but friendly feel, continuing on the brands theme. A flyer was created so Infinity could spread the word.
The final stage of the project was to create a website. Check it out here.
Branding and Guidelines
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